Getty Images got its boring ad by AlmapBBDO, s’il vous plait!
Nothing surprises, Storyline boring, average, … during 6 months work!? Marcus i am sorry for all the sweat.
And when I read your comment, “Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense.” you are basically saying that with the small database of Getty you can’t design properly a basic story?
For a brand like GettyImages, the most famous photo-bank, adressing its ad to the community of creatives worldwide, the ad has nothing appealing. It doesn’t even brings or show the real creative potential this service :( 873 images only out of more than 38millions, and that’s it? It could have been several stories interactives, giving even some wild cards to all creative viewers… Getty Images losts the opportunity for a great viral.







