ShowMe

Here is a very interesting concept following the major trends of brands like for example Apple with iTunes, or Nike with its Podometer.

In fact ,this little prospective device, is a révolution. If ready in 2013, It will transform radically the way you consume Mineral water in bottles. In fact, more than just transforming your customers as faithful ones. You will offer them a service.
But keeping the service based on the strict quantity of bottles might not be the right strategy as they ment on their website.

A business based on subscriptions (versus a numeric quantity of bottles) would be more appropriate, in order to install an habit.
This device could actually expand easier for corporate businesses first to mainly test the customers reflex adaptation, and as well to settle a solid minimum business turn-over.

Reliability of the device will be one of the biggest question (batteries, validation & confirmation of the orders, signal availability, out of the delivery regions…) that’s why if the idea will work for corporate businesses then exporting for general public might become more successful.
Let’s hope seriously that deliveries do not work like french postmans are use to do them. In France, today, bought on Internet, goods’ deliveries are more or less broken, being substituted mainly by delivery points instead of domestic addresses. An equation that is far to be solved.

Let’s wish a success, if they hire first an ex logistic quality manager from amazon.fr. It will be anyway worth money and great know-how to learn from.